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J. Keith Givens

In addition to being a Manager for Big Auto, Keith has been a civil trial lawyer for consumers and accident injury victims for over 35 years, and was a founding shareholder of The Cochran Firm along with Johnnie L. Cochran Jr. The Cochran Firm has over 40 offices located in 22 states. He is also a member and manager of both the Truck Accident Lawyers and Jacoby & Meyers law firms. Keith focuses on vehicle accident personal injury and wrongful death, obtaining over $1 billion in case verdicts and settlements for his clients. He obtained Alabama’s highest verdict for a single wrongful death, a $25 million jury verdict against a drunk driver. He was also the plaintiffs’ attorney in the $700 million settlement of an environmental case involving PCBs, the largest settlement in Alabama history at the time.

Keith was recognized for his work on the environmental case of Perrine v. E.I. DuPont de Nemours and Company, which resulted in a $381 million jury verdict, the highest consumer verdict in the nation in 2007. A past president and a current executive committee member of The National Trial Lawyers Association, Keith has received numerous honors and awards for his achievements in fighting for consumers. Keith is on the Board of Managers for Big Auto and lends his significant experience to managing the firm. Keith is a passive investor of Big Auto pursuant to ABA Formal Opinion 499; he does not provide any legal services to or for Big Auto.

Our Blog Recent Articles

cars on road

Accidents with City, County, or State Vehicles: What Arizona's Notice of Claim Deadline Means for You

Big Auto Accident Attorneys is a national team of injury lawyers that has recovered billions for clients, with a Phoenix office representing injured drivers across Arizona on a... Read Full Article

two people holding pens looking at insurance paper

Bad Faith Insurance Claims: When the Insurer Owes You More Than the Policy

Insurance bad faith occurs when an insurer breaches its duty of good faith and fair dealing to a policyholder, for example, by unreasonably denying a valid claim, delaying payment without... Read Full Article

Woman on the phone wearing a neck collar

Medical Liens: Why Your Injury Settlement Shrinks Before You See It

A medical lien is a legal claim that a hospital, health insurer, or government program places against your injury settlement to recover the cost of treatment it already paid for.... Read Full Article

Waymo driving

Who Pays When a Waymo Hits You in Phoenix, AZ?

When a Waymo hits you, the company operating the self-driving vehicle is typically the party who pays, not a human driver you can point to at the scene. Arizona law... Read Full Article

lawyer looking at documents

What’s the Difference Between a Lump-Sum and a Structured Settlement?

Aug 24, 2026

A car accident settlement can be paid as a single amount or spread across payments over months or years. Most people know which option they want before they fully understand what... Read Full Article

person looking at a document

What Is Diminished Value, and Can I Claim It After My Car Is Repaired?

Aug 17, 2026

Your car is fully repaired. The body shop did quality work. But when you go to sell it or trade it in, the dealer pulls up the vehicle history and... Read Full Article

people who were just in a car accident

I Was a Passenger, Not the Driver in an Accident — Who Do I File My Claim Against?

Aug 10, 2026

Being a passenger in a car accident puts you in a legally unique position: you did nothing to cause the crash, you had no control over it, and you have rights... Read Full Article

man holding the back of his neck after a car accident

Can I Get Compensation If the Accident Made an Old Injury Worse?

Aug 03, 2026

The first thing an insurance adjuster does after learning about your medical history is argue that your injuries pre-existed the crash. That argument has limits. A defendant who worsens a... Read Full Article

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