Chief Marketing Officer
Big Auto
Ashley Lee is an innovative executive with more than a decade of brand marketing experience, spanning Fortune 15 companies to start-ups. As Chief Marketing Officer at Big Auto Accident Attorneys, she brings a powerful mix of data-driven insights and storytelling passion to elevate Big Auto’s brand and national vision.
Throughout her career, Ashley has led transformative marketing initiatives across industries. She managed a $600 million sports and entertainment sponsorship portfolio for the NBA, NFL, MLB, and major entertainment partners, and spearheaded marketing efforts that contributed to a $1 billion valuation for a CPG start-up. At Verizon, she played a key role in launching the VerizonUp loyalty program, which now serves over 130 million subscribers globally. Known for her leadership in uniting teams around shared goals, Ashley blends analytical rigor with a deep commitment to creating memorable brand experiences.
Born and raised in Southern California, Ashley has also lived and worked overseas, bringing a global perspective to her work. When she’s not working, she and her husband love to travel with their son and dog. You’ll often find her exploring new cities, mountain trails, or locals-only karaoke spots. Some of her most cherished memories are family houseboat trips to Lake Shasta—and she now finds any excuse to be near a lake.
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